Research

Measuring what everyone else is guessing about

Most claims about AI search visibility are untested. These are the questions we are actually measuring, with the method published before the results exist.

The rule these studies follow

Methodology is published before data is collected, so the method cannot be adjusted after seeing results. Every study states its sample size, its limitations, and what it cannot prove. Where a study has no data yet, its page says so at the top rather than implying findings. Nothing here is backfilled: an interval we failed to measure is recorded as missed, not reconstructed.

The explanations behind these studies live in the Learn section.

Go to Learn